I know the news is a little oldish, but for all those narsayers out there (yes I know I can't spell . . ok!) that MS doesn't know what they are doing. It does seem that MS's plan to work it's way into the Asian Pasific Rim (Australia/New Zealand incl) via Singapore is paying dividends after all.
Looks like those Limited Editions, Special Halo/PGR2 etc Bundles , not too mention all the cool colours and the like, are definetely pleasing the Asian market.
Here's something that just popped in front of me. It gives us Xbox lovers something to 'coo about. It is showing that "trends" do change, and if a product is marketed in the right way, one can sway the customers to their way of thingking .
Here's a little "Snippet" as usual for you, and the complete article link is there as well.
PAL S'pore: XBox set to overtake PS2
Source: CNETAsia
Author: Justyn Olby,
Posted: Tuesday, May 4 2004 2:27 PM
Article in full here : http://asia.cnet.com/newstech/personaltech/0,39001147,39177962,00.htm
SINGAPORE -- Microsoft's XBox could succeed in grabbing the lion's share of the local game console hardware market by November this year, sources told CNETAsia.
Sony's Playstation 2 (PS2) and the XBox are currently embroiled in a two-way fight for market dominance in the republic, with the PS2 traditionally holding its edge over the newer rival. However, it appears that Sony's edge is being eroded fast. According to an industry source, the XBox is actually outselling the PS2, garnering 65 percent of the monthly console shipments in Singapore.
The PS2, launched in February 2000, has been well-received worldwide. The XBox, first launched in the United States in November 2001, only made its Singapore debut a year later. Despite the lag, it appears Microsoft's unrelenting sales and marketing push in the island-state is starting to produce results.
Microsoft Singapore will not comment on local sales figures, but claimed 1.3 million units of the XBox have been sold in Asia. Sources close to the company indicate that since its launch here, 60,000 of those XBox units have been sold through official distributors, while parallel imports accounted for another 12,000 units.
Microsoft's have put together a Special Bundle to help them "come on board" Rather cool idea I think . .
Trust it helps cement the All Faithful into seeing MS does know what they are doing . . . Good old Billy Boy didn't get to be the 3rd Richest Person in the world for thinking backwards now did he.
Cheers . . . . Merlin53 |
